Advertising
To Place an Ad
Please contact:
Steve Anderson
(202) 745-3247
(202) 422-9627
sanderson@pbk.org
Deadlines
Autumn 2011: Jul. 25, 2011
Winter 2012: Oct. 21, 2011
Spring 2012: Jan. 21, 2012
Summer 2012: Apr. 22, 2012
Rates
| National Display Rates | ||||||
|---|---|---|---|---|---|---|
| 1x | 4x | |||||
| Full Page | $1,725 | $1,640 | ||||
| 1/2 Page | $1,085 | $1,035 | ||||
| 1/4 Page | $660 | $625 | ||||
| 1/8 Page | $375 | $355 | ||||
Members of AAUP: Please contact your association for rates.
These are open rates allowing recognized agencies a 15% agency discount. Frequency discounts may be added. No cancellations accepted after closing date. Net payment is due within 30 days of invoice.
Specifications
| Size | Width | Depth |
|---|---|---|
| Trim Size | 67/8” | 10” |
| Full Page | 55/8” | 77/8” |
| Bleed Size | 73/8” | 101/2” |
| Half Page Horizontal | 53/8” | 33/4” |
| Half Page Vertical | 25/8” | 77/8” |
| Quarter Page | 25/8” | 33/4” |
| Eighth Page | 25/8” | 17/8” |
REQUIRED AD SPECIFICATIONS:
High resolution PDFs, X-1a:2001 format
Embed all fonts.
Use only process colors (c,m,y,k). Do NOT use PMS or RGB colors.
All full-page ads should include crop marks that describe American Scholar page dimensions (5 5/8” X 7 7/8“).
Include 1/4” bleed area on all sides for any full page ad that contains images and/or color that bleeds.
Keep ALL crop marks outside of bleed area.
General Advertising Policy
All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the Publisher’s acceptance of such advertisements, the agency and/or advertiser will indemnify, defend, and hold harmless the Publisher from any claim and all loss, expense, or liability arising out of the publication of any advertising copy printed or published, including, but not limited to, those arising from libel, plagiarism, copyright infringement, violations of right of privacy, or any other claim suit.
All advertising orders accepted are subject to the rates, terms, and conditions of the current rate card. Rates, conditions, and space units are subject to change, and orders that contain incorrect rates or conditions will be inserted and charged for at the regular schedule of rates currently in effect.
Advertisements that, in the sole judgment of the Publisher, are not immediately identifiable as such must be clearly labeled advertisement. Publisher may hold an advertiser and its advertising agency jointly and severally liable for all sums due and payable to Publisher. Cancellations are not accepted after published space closing dates and must be received in writing prior to the published space close date. Cover contracts are non-cancellable. Publisher will not be bound by any condition, printed or otherwise, appearing on contracts, orders, or copy instructions that conflicts with the provisions of its rate card or with policies of the Publisher.
